Growing in, or expanding into, the US
For growing US startups and startups entering the US market. We want to help teams organize the evidence behind customer assurance, commercial growth, and applicable government-contract requirements.
TrustArk / Building with design partners
Great ambition.Trust to match.
We are building TrustArk for growing US startups, startups expanding into the US, and companies across EMEA, with a commitment to underserved communities. Our ambition: put clear structure around evidence, ownership, and review, so earning trust becomes a continuous way of working.
From earning the confidence of enterprise customers and entering new markets to preparing for government contracts, we want growing teams to have a clearer path from what is required to what they can prove.
In development. This is the approach we are building, not a promise that every capability is available today.
The ambition, made tangible
A clearer line from evidence to trust.
Concept illustration / not a live product
01
Bring the evidence together
Sources, context, and the gaps still to fill.
02
Make the work visible
Tasks, responsible people, and the next step.
03
Keep the proof accountable
Checks, human review, and the limits of each claim.
Our principle: software helps. People remain accountable.
Why TrustArk
Not more AI. More structure.
Our team has interviewed hundreds of customers to understand the problem behind the evidence chase.
Those conversations shape our focus: clear business context, defined requirements, accountable owners, and evidence that people can review. AI should support that structure, not replace it.
Product Experience
See how onboarding establishes company, regional, and framework context before the work moves into owned tasks and evidence review.
Product walkthrough
A product walkthrough of the approach we are building: clear scope, accountable owners, and evidence-backed review.
Recognize the challenge? Help us shape the workflows your team needs.
Explore the product & partner with usWho we are building for
Opportunity should not depend on the size of your trust team.
We want to build with ambitious companies whose evidence work still depends on stretched teams, scattered documents, and persistent follow-up.
Companies across EMEA
For companies navigating expectations across Europe, the Middle East, and Africa. We are designing for local regulatory context, changing requirements, and the practical work of operating across borders.
Startups in underserved communities
For ambitious teams without a large compliance function or ready access to specialist support. Across the US, EMEA, and beyond, we want to make clear ownership and defensible evidence part of how they grow.
Underserved communities are part of every market we hope to serve. These audiences overlap; our commitment to them does not stop at a border.
The industries we are building for
Where you operate and what you do shape the evidence you need. A shared structure should preserve those differences, not flatten every company into the same checklist.
Technology and SaaS
Customer assurance, access reviews, and change evidence that stay connected as teams grow.
Financial services and fintech
Clear ownership and review of evidence behind controlled processes, access, and third-party relationships.
Healthcare and healthtech
Coordinating evidence for access, supplier reviews, and operational responsibilities across teams.
Frameworks and requirements we are building around
We want to help teams organize evidence for public-sector, customer, and regulatory expectations. These are different kinds of requirements, not interchangeable certifications.
US public-sector cloud
Customer assurance
Europe, Middle East & Africa
- GDPR European Union / General Data Protection Regulation. (official source, opens in a new tab)
- ADGM Data Protection Regulations ADGM, Abu Dhabi / its specific data-protection regime. (official source, opens in a new tab)
- POPIA South Africa / Protection of Personal Information Act. (official source, opens in a new tab)
- Nigeria Data Protection Act Nigeria / local personal-data protection requirements. (official source, opens in a new tab)
- Kenya Data Protection Act Kenya / local personal-data protection requirements. (official source, opens in a new tab)
These are requirements we want to help teams prepare evidence for, not a list of capabilities available today. Applicability depends on your business, market, and opportunity. TrustArk does not grant certification or regulatory approval.
Our approach
Not another scramble for evidence.
Our ambition is to make evidence collection, project tasks, manual follow-up, and human review one connected, continuous way of working.
- 01
Collect evidence continuously
We are designing an ongoing evidence process, bringing together approved sources and manual inputs with the context needed to understand them.
- 02
Turn gaps into owned tasks
Our planned Kanban project view would connect missing or stale evidence to a responsible person, a clear next step, and the proof needed to close the task.
- 03
Follow up for manual evidence
We are building the TrustArk Completeness Agent to surface missing information and prepare focused follow-ups, keeping owner requests, responses, and review decisions connected.
- 04
Review, retain, and revisit
Our Trust Harness approach is designed to keep evidence checks and human decisions connected, with a path to reopen work when the evidence or its context changes.
We want to make this approach useful for customer assurance, market entry, government-opportunity preparation, access reviews, vendor records, and remediation follow-up, without a separate tool for every evidence request.
A project view of trust work
A next step. An owner. Evidence to back it up.
Our planned Kanban board would make evidence preparation a manageable project, with the collection, follow-up, and review work visible to the people responsible.
Illustrative workflow - the approach we are building
A procurement-readiness evidence project
Example tasks only. Not a live board or a completed framework assessment.
01To collect
Gather access-review evidence
System owner
- Evidence
- Current-period evidence missing
- Next step
- Confirm the scope and request the source record.
02In progress
Follow up on manual inputs
Operations lead
- Evidence
- Owner response outstanding
- Next step
- Request the missing record and keep the follow-up visible.
03Awaiting review
Review the submitted policy
Accountable reviewer
- Evidence
- Document received; scope not yet accepted
- Next step
- Check its source, period, and relevance to the requirement.
04Reviewed
Record the evidence decision
Project lead
- Evidence
- Review recorded for the defined scope
- Next step
- Retain the decision and revisit when its context changes.
The goal is not just to move a card to done. It is to understand what the evidence supports, what remains unresolved, and when to revisit it.
The Trust Harness
Evidence behind the claim. Accountability behind the evidence.
We call this approach the Trust Harness: a way to connect evidence, software checks, and human review. We are designing it around six questions, because a file alone is not proof.
Source
Where did this come from?
Retain the origin and collection context, not just an uploaded file.
Ownership
Who is responsible?
Connect the evidence and any outstanding work to an accountable person.
Freshness
Is it still relevant?
Make the collection date, applicable period, and need for renewal visible.
Completeness
What is still missing?
Assess the evidence against the defined scope and keep gaps open.
Traceability
Which claim does it support?
Preserve the link between a requirement, its evidence, and subsequent decisions.
Review
Who accepted it, and why?
Record human review, exceptions, and the limits of the conclusion.
Human judgment is part of the design.
Our principle is that software can help prepare and check the work, but accountable people review important conclusions. Missing evidence, uncertainty, and exceptions should remain visible.
Illustrative exception / still open
An access-review document covers an earlier period and leaves out part of the agreed scope. In our proposed workflow, the task would remain open for fresh evidence and a reviewer decision, even if a document had already been uploaded.
Reviewed does not mean complete for every purpose, or valid forever.
The people behind the ambition
Built on experience across markets.
Our founders bring career experience across North America, Europe, and Africa. That experience shapes what we want TrustArk to become, not a claim about what the company has already delivered.
Four founding roles bring together enterprise technology, AI and platform engineering, banking, healthcare, and African market operations. We are building on that experience, with room for our design partners to shape what comes next.
About usBuild with us
Help shape a more practical way to earn trust.
Bring a recurring evidence challenge and help shape what we build. We are looking for practical feedback from the teams doing this work.
Share the reality
Show us where evidence collection, ownership, or manual follow-up becomes difficult. Please start with a description, not sensitive records.
Shape the approach
Help us prioritize the workflows that matter to your team and the opportunities you are working toward.
Give practical feedback
Discuss proposed workflows and tell us what fits, what is missing, and what needs to change.
Expressing interest starts a conversation. It does not guarantee program acceptance, product access, or a launch date.